I am a PR Rep and PAO. (SEE: (blogs): highvizpr,abbebuckpr, abbebuckpublicaffairs); Twitter). YES, politics + info-tainment are ruling the day; W/ micro-blogging speeding the process of plow and share ten-fold, I share PR POV right here, welcoming all Q & A. To find out more about my line, "GOOGLE" (of course!)/ get in touch. (Still) TOPICAL QUOTE: "We are living in an age of Publicity" -Will Rogers (1924) ~~(Some things just never change!) # # #

Thursday, August 14, 2008

Starring Stockard Channing

Back in 1987, I was 31. I was singing in nyc. I was stopped on the street, mistaken for Stockard Channing a lot.

I thought about Susan Stockard Channing today. She played "an Abby" (The First Lady) on the West Wing. She and I have never met. We are nothing alike except we have had serial marriages, and have settled in long-term relationships (but I married mine) She kept the name "Channing" as I kept the name "Buck" from my first marriage.

Stockard Channing is now 64 years old. Amazing. Here she is at my age, in 1996:

http://www.youtube.com/watch?v=ZGgN8tzmkR4&feature=related

and on various Talk Shows:

http://www.youtube.com/watch?v=IMhBgRYOiR8&feature=related

Talking about the ultimate freelancer - the actor.

Six Degrees of Separation -- you betcha!

# # #

and the word of the day is "chutzpah". Lee Israel has it in spades - and will be making more money from it!


--isn't forgery a crime?

and she wrote my favorite two childhood bios: "miss tallulah bankhead' and "kilgallen" and EXPOSED the kilgallen = kennedy assassination! Lee Israel was the biographer's biographer.

But why, what led her to, and meticulously "how" she did the forgeries is a wild thing--why, with my old remington #7 i could do that to, methinks!

but i blog, which is what i yam. (LOL)

the book is called "Can you ever forgive me?" and the title is taken right out of Dorothy Parker! --or Lee Israel writing in Dottie's voice? (see letter above) -- WHAT- EVER!

but the NY Times book review says "Now, all these years later, she’s written a slender, sordid and pretty damned fabulous book about her misadventures." So I must go to Border's with my discount coupon and buy it to-day!

About the book:
Description: An audacious memoir by a down-on-her-luck writer, "Can You Ever Forgive Me?" is Israel's story of the astonishing literary forgeries she conceived and successfully executed for almost two years.


now, THINK ABOUT THIS: nobody made that movie that has been in my mind's eye for 20 years of mary steenbergen playing miss dorothy kilgallen (now she is too durn old!) but a movie can be made of miss israel's book as a FRAUD! doncha just love it!oh, oh, yes, let's do that! let's! xxx's!

# # #

Wednesday, May 07, 2008

HighViz Consulting introduces 24/7 PR - PROMO Challenge (SM) - boutique firm challenges new clients offer of new promo concept within one business day

HighViz Consulting Group introduces 24/7 “PR PROMO CHALLENGE”(SM), unique offer of new business concept for companies who need text with on-demand exposure

HighViz establishes “PR On-Demand” Program - Boutique firm challenges new clients to allow HighVizPR team work on innovative concepts
within 24 hour period

Haymarket, VA, May 7, 2008. HighViz Consulting Group, (HighViz),
www.highviz.net , a project company serving Information Technology, legal, non-profit and associations and organizations working within federal agencies, is announcing its “PR PROMO CHALLENGE”. This unique offer provides the opportunity for promising on-demand companies and organizations to kick off a value-based trial PR campaign with a senior-level Public Relations Practitioner. This includes working out the beginning concept phase to a starting campaign for each potential client.

In addition, HighViz is offering to consult with those who are interested in taking the “Challenge”, taking the customer step by step through case studies of public relations concepts. “This is how to put high visibility to a business entity’s greatest advantage” Abbe Buck, HighViz’s Principal Consultant and Lead Publicist explains, “By learning what has worked for others who have successfully used public relations promotion techniques, the business who must promote to grow will have a running start in future, innivative, viral PR planning.”

HOW THE 24/7 PR-PROMO CHALLENGE WORKS

What is the HighViz PR Promo Challenge?

HighViz asks to have those who would like to consider hiring us to put them to the test by asking the team to come up with ideas for their businesses within a business day's time. Abbe Buck also notes, "If HighViz can come up with a starter road map toward a promotional campaign and a strategy for marketing traction, we will do all that we can to earn [our] customer's business. As WWII and adopted HVPR mascot Rosie the Riveter says "WE CAN DO IT!" --and we already have."

Past Performance: Buck cites work that has been done for clients in this fashion for the ASSYST, USO of Metropolitian Washington, Agua Caliente Band of Cahuilla Indians, Information Experts, Molen Enterprises IT, Lani Silver, (author), David Aaker Motivational Speaker, BoardBoost, Sarbanes Oxley Seminars, and more.

HighVizPR’s 24/7 PR – PROMO Challenge works with an on-demand concept used within Fortune 500 companies such as IBM. HVPR asks that a form is completed on their website. Once the form is completed, HighViz will contact the marketing management who made the PR Challenge request. At this point, HighViz will do an assessment of the PR campaign needs of the organization, (normally a $1500 value). After the evaluation is completed, it will be presented to the organization, with suggestions, and a suggested “BRAND” or “CONCEPT” to put to use WITHIN ONE BUSINESS DAY (24 HOURS)

“In starting out with our current clients, the 24/7 "PR PROMO CHALLENGE” has worked well because as we thrive on deadlines, we can also share in the customer’s sense of urgency to bring their ideas to fruition and their services “to market” , HighViz's Buck says. "We want to be ‘challenged’ by our customers to go the extra mile. We need these challenges! In an information-packed society, every business, from a 'mom and pop' to a major corporation, must have the opportunity to show who they are, what they provide, why they are in business. It is our job to help them showcase their best attributes.”

To take the 24/7 PR PROMO CHALLENGE, fill out the entry form at the
HighViz site:

http://highvizconsulting.com/HVCG_advertisement.html


# # #

About HighViz Consulting Group
Short for "High Visibility", boutique PR and marketing firm HighViz Consulting Group, specializes in raising awareness for companies and organizations. The firm's services include media relations, communications, crisis management, business development, and related marketing services. The company specializes in serving information technology companies and government agencies.


HighViz is a communications and public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies nationwide. Since 1999, Since HighViz has provided exclusively senior-level strategic counsel and execution of public relations programs that clearly and consistently deliver return on investment. Our selective client roster has included government agencies, associations, and private, entrepreneurial companies such as Greenberg Traurig, LLP, Agua Caliente Band of Cahuilla Indians, Connection Concepts, Inc., BoardBoost, Aaker and Associates, Information Experts, Stellent, Starbase, DSA, Kerrigan Media, EZ Certify, Inc., IBM, and the United Services Organization. Our expertise varies from enterprise software including online collaboration to entertainment and association communications.

Media Contact: Abbe Buck, Principal Consultant, 1-800-380-2825

# # #

Wednesday, April 30, 2008

Abbe Buck, Unit Publicist (scroll down)

Actor

Actor - (googled)
Once principal photography is over, the unit publicist moves on to another job. Abbe Buck is a publicist with HighViz. She knows what to do. ...www.wdv.com/CellWorld/Roles/ - 119k - Cached - Similar pages - Note this

(not sure who put this up on line, must have been because of my work for Glenn Ford family --gotta do this!)

# # #

Monday, April 28, 2008

Saw this on the Swerve Yoga Booty Ballet, Los Angeles site



"Just don't give up trying to do what you really want to do.

Where there's love and inspiration, I don't think you can go

wrong. " -- Ella Fitzgerald


###

Sunday, April 27, 2008

Dismissal? Would the site below have helped? -- But thank goodness I kept HighViz Consulting OPEN FOR BUSINESS!

http://finance.yahoo.com/career-work/article/104938/Bullet-Proof-Career-Plan

But this site is soooo much better!

http://www.firejoemorgan.com/

(I am laughing here! - Joe is right!)

ps - send this to miss worm tongue. she may not need it - not yet anyway - but she'll get hers - in SPADES!

# # #

Saturday, April 26, 2008

If you re-make Juno, this would be the warped, Amy Heckerling version.

Stand Back. This is happening in Utah and 50 States, and in Guam.

I did it. In Chicago. In 1972.

Damn!

http://www.breitbart.tv/?p=84523

# # #

Friday, April 25, 2008

I feel lucky today: those poor souls who work at the "core" nyt don't -- many will be axed - with only THREE WEEKS SEVERENCE per year of service!

.
Thanks a lot and a boot in the behind if they do not step up and take a buyout NOW.

DRUDGE REPORT(S) by way of NY POST:

NY TIMES NEWSROOM 'BRACING FOR BLOODBATH'; FIRST-EVER MASS FIRING OF JOURNALISTS...

((( This proves that No One, but no one gives a good big DAMN about Y O U except your family, your dog, or your cat, your plant, and the departed's souls. NO ONE. So get over yourself.)))

I am soooooo glad I am simply a wannabe. Or a never was.

Read this, too, from the very famous arianna huffy-huuffington-post:

http://www.huffingtonpost.com/2008/04/25/emnew-york-timesem-panic_n_98570.html


# # #


Thursday, April 24, 2008

'Trust, but Verify." -- Ronald Reagan

http://www.reaganlibrary.com/reagan/speeches/farewell.asp

Farewell Address to the Nation Oval Office January 11, 1989
This was President Reagan's formal goodbye to the nation after the completion of two terms in office.3,302 words

"This is the 34th time I'll speak to you from the Oval Office and the last. We've been together eight years now, and soon it'll be time for me to go. But before I do, I wanted to share some thoughts, some of which I've been saving for a long time.

(((My favorite part )))

"We must keep up our guard, but we must also continue to work together to lessen and eliminate tension and mistrust. My view is that President Gorbachev is different from previous Soviet leaders. I think he knows some of the things wrong with his society and is trying to fix them. We wish him well. And we'll continue to work to make sure that the Soviet Union that eventually emerges from this process is a less threatening one. What it all boils down to is this. I want the new closeness to continue. And it will, as long as we make it clear that we will continue to act in a certain way as long as they continue to act in a helpful manner. If and when they don't, at first pull your punches. If they persist, pull the plug. It's still trust but verify. It's still play, but cut the cards. It's still watch closely. And don't be afraid to see what you see. "

BACK TO SPEECHES

Tuesday, April 22, 2008

I want to run my business ala David Meerman Scott


"Sing it out to the world, Sister!"



I am a Publicist!



I am in Business to show you how to grow yours!

Tell the world, your segment - about your niche - Who you are - what you do - why you do it - how you do it - and how they will benefit! This is why I am here - to tell them about Y O U.


# # #




Thursday, April 17, 2008

Jack Welch faces reality! He issues rebuke to [hand-picked] successor Immelt


Needless to say, GE had NO COMMENT.


Welch issues rebuke to GE’s Immelt

I have been quoting Welch ("Winning") a lot lately: here is my current favorite, which I attribute to a man who is trying to run a company, if he would only leave his office and get out in the REAL world:


"Face reality as it is, not as it was or as you wish it to be."


And that guy, he is on Jupiter, not Earth. Nope. His mind ain't here, babe.

--abbe b.

Monday, April 14, 2008

ask liz ryan (cont.) just who was thrown under the bus?

Messages In This Digest (25 Messages)

1a.
Thrown under a bus From: Pamela A.
1b.
Re: Thrown under a bus From: Liane
1c.
Re: Thrown under a bus From: ____@aol.com

and, priceless:

10.
Re: thrown under a bus
Posted by: "Celina"

Sun Apr 13, 2008 8:54 pm (PDT)

I recommend getting a Dr. involved for your migrane and sleep issue, not afull disclusure but a letter stating why this might have taken place. I am certainly no expert in HR or attorney, and I would love to have Liz weigh inon this.Typically, I don't like "playing the game" but when, like Liz say's, pullout all stops, you may keep the ball from rolling. Be careful on apologizing with vm and email. Try to have a person to personconversation unless you can get a resonse from them of no problem, or we understand. Good Luck and fight up front.

((( Hear, hear )))

# # #

Saturday, April 12, 2008

Why I want to be like Amelie - or why I will stick with P.R. (BITE ME, beegee -- you, too, Ms."worm-tongue"!) Just pay her to go away - far, far away!

Amelie at the Movies, (2001)

((((Hey, heartland gal , it isn't you, it isn't me, from Hawaii to the Heartland it is happening --in my case, blithering, condesending idiots runninng their domains, their asylums --and I am one of the three or four posters this very week telling a story like yours!!)))

MORE:

also courtesy of "liz ryan"(who is terrific, by the way - I wrote the following article for her in June, 2005) (<--- click and scroll down, please)
.
.
13. Thrown under a bus

Posted by: "TarHeelFan" tarheelblue81@______ tarheelblue4ever
Fri Apr 11, 2008 10:53 pm (PDT)

Well, I think my bus threw me under a boss, then got behind the wheel and drove over me. I need some advice! I will try to be as concise as possible. Here's the situation: I'm the marketing manager for an association. Several months ago, a team member suggested we bring in a branding expert to help us get at the "essence" of what our association stood for, as our messaging didn't seem to be hitting the spot where getting new members was concerned.
I actually agreed, as I had tried coming up with a plan of my own that didn't do the trick, and we had tried running brainstorming exercises with committees and the board, to no avail. Our boss said he didn't think we'd learn anything new if we went this route, but that he'd support us. I was charged with finding a couple of people who could do this and what it would cost.

Fast-forward a few months to our board meeting where the budget was to be approved. I wasn't there, so what follows is hearsay. My boss pulls me aside and says there was "pushback" to my marketing plan, particularly the consultant part. I said OK, fine, and wasn't really concerned, as I figured we'd work everything out. Then a bit later he tells me there is great concern over the plan, especially the consulting part, because isn't that what I'm there for? Again, I'm not too concerned, but little alarm bells are starting to go offi n my head.

The next day, I was in the board room all day, and two things happened: My cell phone went off, with someone calling with budget figures we needed; I was expecting the call. After lunch, the second thing happened -- I nodded off!!My boss called me out of the room a couple of hours after that and gave me a dressing down and told me to leave if I couldn't stay awake and that our new board president (who I've always gotten along with but who is very"passionate" ) was very upset with me. I tried to smile, and he actually said"quit laughing!" Well, I wasn't laughing, I was trying to lighten the tension.Why did I nod off? I have no idea, but suspect it's because I have sleep apnea and was coming off a two-day migraine at the time. But who knows? I certainly didn't do it on purpose! And I certainly apologized.When the meeting was over I ran into my boss who asked me if I was "al lright." I said I was fine and that I planned to call the president to apologize. I did call her, but she never gave me the courtesy of a call back.On Tuesday, I was supposed to meet with my boss over the "issues" from the board meeting, but he called me in his office and said he was postponing the meeting because he felt like he needed to get HR involved, but that "you're not getting fired today, and you're not getting fired next week." Gee thanks, I thought. Mind you, within the past two weeks I had a very good annual review and received a nice raise! He reiterated that several board members were upset with me, and that they had lost confidence in me because of the marketing plan and the reason a presentation I was involved with on Friday was delayed was because several of the officers were in the owner's office talking about me! And at this point, I hadn't even fallen asleep in the meeting! I should also note that the owners of the company are personal friends of mine, but I don't know how that might play into this whole scenario.I reminded my boss that the branding expert wasn't even my idea and that hehad said he would support it, and he claimed that he did support it. I don'tknow, I wasn't there, but the person whose idea it was was in the room and something tells me she saw which way the wind was blowing and kept her mouth shut. Supposedly I also caused a ruckus when my cell phone went off. Let'ssee, it was buried deep in my purse, and I grabbed it within two rings and left the room to answer it.If all this weren't so ridiculous I'd be laughing, but I need the incomefrom this job, and up until one week ago, I enjoyed virtually all aspects of it.

SO, if you're still with me, what do I do in this upcoming meeting? Do you think HR is there as a witness or to help put me on an "action plan" of somesort? What do I do? Do I try and get a package and go, like in Liz's recent article? There's a possibility I could transfer to a different account in afew months, if I can hold out that long against the forces apparently arrayed against me. To add to all this, up until now, I have always had agood relationship with my boss, but I have noticed, as have others, that he will bend whichever way a board tells him to.What to do, what to do? Signed,Feeling Hopeless in the Heartland (NOTE FROM LIZ: Ay carumba! So sorry to hear about it, and this is our third or fourth member story on the same theme: you work at your job, things are going great, and then one day....the wind shifts. It's absolutely unconscionable from a leadership perspective, but the good news in your case is that you've got the documentation and the raise to show that somebody's ducks are not in a row. I think the Third Path approach a/k/a "Pay Me to Go Away" is well-suited to your situation. And, in your shoes I wouldn't hesitate to play the 'owners are personal friends of mine' card either. They deserve to know the poor leadership decisions being made in their organization. I'd talk to them and say "I would never be involving you if the situation weren't so dire - for me in the short term, and for the organization' s prospects over the long term." If you could transfer to a different account that would be wonderful. I wouldn't wait - I'd pull out the stops now. Best of luck and in case you were wondering, It's Not You. Cheers - Liz --p.s. a cell phone goes off in your purse, it's a Federal issue? Give me a break. Somebody's undies are on too tight[ly]. :-)
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# # #

Thursday, April 10, 2008

"My Human Capital (IP) Was Stolen", Part 2

5a.
My Human Capital was stolen

Posted by: "lauren" lauren
Thu Apr 10, 2008 6:07 am (PDT)


I have had this argument with my husband many times. I do not have any personal files on my computer at work. If I had to have personal files on my computer (IP) at work I would be sure that I had copies of them at home or on my external hard drive.

You wrote:...After just two months, without warning I was dismissed, and all of my files, and IP (Intellectual Property) and my contacts, my network, my "Human Capital" was stolen....LAUREN

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5b.
Re: My Human Capital was stolen

Posted by: "Tina Dante" tdante@_________tholderness
Thu Apr 10, 2008 11:05 am (PDT)

Abbe,That's typical DC style. Sorry about your dismissal. This happens frequently in DC. I have had a number of friends and associates go through something similar. The sad news is that this behavior will continue. Oddly, DC is a forgiving community, and I have seen repeatedly people behaving badly, then turning around and winning a multi-million dollar contract or finding another job quickly. Best wishes to you as rise above this situation and move onto better and bigger things !

Tina Tina M. Dante CEO & President The Metamorphosis Group, Inc
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Abbe Buck, Principal Consultant
Registered Shipley Consultant
HighViz Consulting Group
HighViz is a project company. Federal recommendations and strategies for Defense, Intelligence and Civilian agencies. Communication advisory our specialty. http://www.highvizconsulting.com/ DC Metro - nationwide. 1-800-380-2825

# # #

"The girl can't help it" (1956)

.
http://web.archive.org/web/20010720182340/http://www.abbebuck.com/


WHO DAT?

I need a singing gig, damnit.

((((( It helps depression, rejection. I cannot get a machete and _________ the Richard Nixon clone in Dulles. Not today.)))))

# # #

Tuesday, April 08, 2008

"Ask Liz Ryan" LISTSERV: "My Human Capital (IP) was Stolen": REF: ____________


Online Community
The Ask Liz Ryan online community is a powerful resource where 25,000 business professionals share wisdom and advice on networking, business, technology
www.asklizryan.com/online_community.html - 10k - Cached - Similar pages - Note this
More results from www.asklizryan.com »

Ask Liz Ryan
We've been talking about this topic on the Ask Liz Ryan discussion group lately. It's been a fascinating discussion. Some of our members have strongly-held ...www.asklizryan.blogspot.com/ - 115k - Cached - Similar pages - Note this

----------------------

11a.

My Human Capital was stolen

Posted by: "Abbe Buck Hann, HVCG" mail: abbe@highviz.net

Wed Apr 9, 2008 4:57 pm (PDT)

Liz, I was working for a company in Dulles, VA. I worked there for two months. The COO was going to hire me as a consultant but then agreed to me being an employee when the COO told me that he wanted to hire me in earnest and he wanted me to help his company grow. He was most convincing. After just two months, without warning I was dismissed, and all of my files, and IP (Intellectual Property) and my contacts, my network, my "Human Capital" was stolen. All of my electronic files that were left on my desktop were not allowed to be taken off my computer, and were kept by the COO, whom I reported to. He never even returned my personal files.I was given a settlement agreement letter that said I would receive two weeks severance if I agreed not to sue for discrimination of any kind. There were also forms of illegal happenings there. People were billed direct to contracts when they worked at company HQ. The COO also said his company was worth 70 MM as a government contractor and that he ran a mid-range business. When digging further, his true billings (true value) is around 19 MM. There is more, and I know now that I should have been careful. It was my first foray into being a true 'employee' in a very long time. No doubt it may be my last! I have found an attorney (I must have this letter back within 21 days, and I want to ask for damages). What is hard to take is that this COO is also a small business owner as many of us are. It reminds me of a quote by Jack Welch, who said in his book "Winning" , "Face Reality as it is, not as it was or as you wish it to be." Do not use people. The bad behavior WILL come back to you, babe. In spades.Abbe Buck, Principal Consultant(NOTE FROM LIZ: What a horrible story, Abbe. And two weeks severance is a pathetically small amount for them to try to buy you off with. I am so sorry to hear about it. I hope your attorney is handling the situation for you. DC is such a close-knit town especially where government business is concerned, so you've got to believe that the word will spread. As you said, the chickens will come home to roost. Thanks, Liz)
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11b.
Re: My Human Capital was stolen
Posted by: "S. Nearby" mailto:snearby@gmail.com?Subject=someonenearby
Wed Apr 9, 2008 10:11 pm (PDT)
I'm so sorry this happened to you.This is also a good warning, though, to the rest of us: NEVER keepANYTHING on your work computer that you don't want the world at workto see, and ALWAYS keep copies of your own stuff offsite! And if youdo work-for-hire, know your stuff about who owns the rights to what.Most bigger companies have clear policies about computer use, andthese nearly always say something like "you have no privacy and allyour files belong to us". I can see where this could be a realminefield at a startup.Me, I am a big fan of "Remote Desktop". I keep *all* my personal emailat home (or on Gmail) and *all* my work stuff at work, and if I wantto check my personal stuff during the day I either connect out to myown computer, or "pop" the mail leaving a copy on the server and thendelete it immediately from my work machine. Same thing with working athome: I connect to my work computer and do the work there. The only"personal" stuff on my work computer is a tiny bit of email arranginglunch dates and other such oneliners, and friends' resumes forwardedto me at work. If I end up with something personal at work I email itto myself. (and I keep copies at home of work forms and such)I learned this the hard way, after a couple of layoffs, two with "perp walks"!
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# # #

Monday, March 31, 2008

Gotta agree with UK: greatest act of reinvention / PR - it's Madonna, hands-down!

London Telegraph: Madonna's millions from Hard Candy ads. By Chris Hastings, Arts and Media Editor
Last Updated: 2:02am BST 31/03/2008

She might be just months away from her 50th birthday, but Madonna is proving she's still the ultimate Material Girl when it comes to making money from her music.
The singer, who is the most successful female recording artist in history, has earned millions with her new album Hard Candy - even though it does not go on sale until next month.

Material girl: Madonna is the most marketing savvy musician in the world
She has signed lucrative contracts with major companies including Vodafone, Unilever and Fuji, which will use her music to sell products from hairspray to mobile ­phones. The deals, which involve more than half the tracks on the album, have not only earned the London-based mother of three a not-so-small fortune, they will ensure her album receives free global publicity ahead of its release
.
Madonna's deal with Vodafone means the network's customers will be able to listen to seven tracks one week before the album's worldwide release on April 28. It is the first time an artist has launched an album on a mobile phone.
Her new single, 4 Minutes, which features Justin Timberlake, is already being used in a commercial for Unilever's Sunsilk hair care range. The advertisement, which premiered during the American football Super Bowl, is set to go global next month. It includes more than a dozen images of her at different stages of her career. The track will also feature in Timberlake's film Get Smart.
Madonna has also licensed Miles Away, expected to be the album's second single, as the theme for a drama called Change on Japan's Fuji TV.
In a move that is likely to infuriate some fans, the eagerly awaited video for 4 Minutes, with Madonna and Timberlake, will make its debut online rather than on MTV.
John Reid, the president of Warner Music Europe and vice-chairman of Warner Music International, Madonna's label, said: "It's not about upfront payments, it's about selling the product. She is a very smart businesswoman who wants to sell a lot of albums.
"These companies want their customers to know about their links with Madonna.
They are going to promote the deals and her music online and in extensive television, radio and press adverts."
He added: "If it all goes to plan then there is no reason why other acts shouldn't strike similar deals."
Madonna is not the first artist to make her work available to advertisers, but past commercials have tended to feature songs only after they have been released.
Claire Beale, the editor of Campaign, the advertising industry's trade paper said: "These deals prove that Madonna is the most marketing-savvy musician in the world. She's a case study of what great marketing is.
"Using advertisements to promote a new single in advance of its release is very shrewd indeed."
Stuart Clarke, the talent editor of Music Week, said: "When you first hear about 4 Minutes being used for a Sunsilk campaign you think 'how tacky'. You then see the advert and you realise what a brilliant idea it is.
"It is as much an advert for her and her music as it is for the product she is supposed to be selling. No one else could get away with that."
The song 4 Minutes has already entered the UK charts at number seven on downloads alone. It is expected to enter the top five today, even though the video still has not been seen and the record has yet to released.
Gennaro Castalodo, a spokesman for HMV, said: "Madonna knows it's not just about reaching her own fans, who are going to buy the record anyway."




You go, material girl





# # #

Wednesday, March 26, 2008

GOOGLE THIS! I must sound the call about A T & T right now -- they are trying to return jobs to the USA 5000 jobs- and can only fill 1400 of them!

.
WHY? I challenge this.

http://news.yahoo.com/s/nm/20080327/tc_nm/att_workforce_dc


46 minutes ago

SAN ANTONIO, Texas (Reuters) - The head of the top U.S. phone company AT&T Inc (T.N) said on Wednesday it was having trouble finding enough skilled workers to fill all the 5,000 customer service jobs it promised to return to the United States from India.

"We're having trouble finding the numbers that we need with the skills that are required to do these jobs," AT&T Chief Executive Randall Stephenson told a business group in San Antonio, where the company's headquarters is located.

So far, only around 1,400 jobs have been returned to the United States of 5,000, a target it set in 2006, the company said, adding that it maintains the target.

Stephenson said he is especially distressed that in some communities and among certain groups, the high school drop out rate is as high as 50 percent. The United States needed to make solving that problem a priority, he said.

"If I had a business that half the product we turned out was defective or you couldn't put into the marketplace, I would shut that business down," he said.

Gone are the days, he said, when AT&T and other U.S. companies had to hire locally.
"We're able to do new product engineering in Bangalore as easily as we're able to do it in Austin, Texas," he said, referring to the Indian city where many international companies have outsourced technical and customer support workers.

"I know you don't like hearing that, but that's the way it is."
(Reporting by Jim Forsyth, Editing by Toni Reinhold)

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a cyber and p.r. breakup - relationshop problem-OBSESSION gone waaaaaaaay too public....hmmmmm

.


These billboards are all over Los Angeles, OR A MAJOR city NEAR you. And I found the link on Drudge to: http://www.ihatesarahmarshall.com/

= so he's stalking pretty little starlet sarah (----0--- who? ----o----) marshall on the DRUDGEREPORT (who the ____ is this guy?)



and what does she think?

http://www.cinematical.com/2008/03/10/live-from-sxsw-i-heart-sarah-marshall

but i digress

say, has she hired gloria allred yet? *

*GUERILLA VIRAL MARKETING meets guerrilla theater. Nice campy touch. Touche!

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