HighViz Consulting Group introduces 24/7 “PR PROMO CHALLENGE”(SM), unique offer of new business concept for companies who need text with on-demand exposure
HighViz establishes “PR On-Demand” Program - Boutique firm challenges new clients to allow HighVizPR team work on innovative concepts within 24 hour period
Haymarket, VA, May 7, 2008. HighViz Consulting Group, (HighViz), www.highviz.net , a project company serving Information Technology, legal, non-profit and associations and organizations working within federal agencies, is announcing its “PR PROMO CHALLENGE”. This unique offer provides the opportunity for promising on-demand companies and organizations to kick off a value-based trial PR campaign with a senior-level Public Relations Practitioner. This includes working out the beginning concept phase to a starting campaign for each potential client.
In addition, HighViz is offering to consult with those who are interested in taking the “Challenge”, taking the customer step by step through case studies of public relations concepts. “This is how to put high visibility to a business entity’s greatest advantage” Abbe Buck, HighViz’s Principal Consultant and Lead Publicist explains, “By learning what has worked for others who have successfully used public relations promotion techniques, the business who must promote to grow will have a running start in future, innivative, viral PR planning.”
HOW THE 24/7 PR-PROMO CHALLENGE WORKS
What is the HighViz PR Promo Challenge?
HighViz asks to have those who would like to consider hiring us to put them to the test by asking the team to come up with ideas for their businesses within a business day's time. Abbe Buck also notes, "If HighViz can come up with a starter road map toward a promotional campaign and a strategy for marketing traction, we will do all that we can to earn [our] customer's business. As WWII and adopted HVPR mascot Rosie the Riveter says "WE CAN DO IT!" --and we already have."
Past Performance: Buck cites work that has been done for clients in this fashion for the ASSYST, USO of Metropolitian Washington, Agua Caliente Band of Cahuilla Indians, Information Experts, Molen Enterprises IT, Lani Silver, (author), David Aaker Motivational Speaker, BoardBoost, Sarbanes Oxley Seminars, and more.
HighVizPR’s 24/7 PR – PROMO Challenge works with an on-demand concept used within Fortune 500 companies such as IBM. HVPR asks that a form is completed on their website. Once the form is completed, HighViz will contact the marketing management who made the PR Challenge request. At this point, HighViz will do an assessment of the PR campaign needs of the organization, (normally a $1500 value). After the evaluation is completed, it will be presented to the organization, with suggestions, and a suggested “BRAND” or “CONCEPT” to put to use WITHIN ONE BUSINESS DAY (24 HOURS)
“In starting out with our current clients, the 24/7 "PR PROMO CHALLENGE” has worked well because as we thrive on deadlines, we can also share in the customer’s sense of urgency to bring their ideas to fruition and their services “to market” , HighViz's Buck says. "We want to be ‘challenged’ by our customers to go the extra mile. We need these challenges! In an information-packed society, every business, from a 'mom and pop' to a major corporation, must have the opportunity to show who they are, what they provide, why they are in business. It is our job to help them showcase their best attributes.”
To take the 24/7 PR PROMO CHALLENGE, fill out the entry form at the HighViz site:
http://highvizconsulting.com/HVCG_advertisement.html
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About HighViz Consulting Group
Short for "High Visibility", boutique PR and marketing firm HighViz Consulting Group, specializes in raising awareness for companies and organizations. The firm's services include media relations, communications, crisis management, business development, and related marketing services. The company specializes in serving information technology companies and government agencies.
HighViz is a communications and public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies nationwide. Since 1999, Since HighViz has provided exclusively senior-level strategic counsel and execution of public relations programs that clearly and consistently deliver return on investment. Our selective client roster has included government agencies, associations, and private, entrepreneurial companies such as Greenberg Traurig, LLP, Agua Caliente Band of Cahuilla Indians, Connection Concepts, Inc., BoardBoost, Aaker and Associates, Information Experts, Stellent, Starbase, DSA, Kerrigan Media, EZ Certify, Inc., IBM, and the United Services Organization. Our expertise varies from enterprise software including online collaboration to entertainment and association communications.
Media Contact: Abbe Buck, Principal Consultant, 1-800-380-2825
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Showing posts with label Abbe Buck. Show all posts
Showing posts with label Abbe Buck. Show all posts
Wednesday, May 07, 2008
Sunday, February 25, 2007
To my fellow Chicagoan, Jennifer Hudson - you go, girl - win that oscar tonight!
.
http://jenniferhudson.net/jennifer.html
Love,
Abbe B., who will never touch your pipes. You have the gift. You deserve the academy award.
www.abbebuck.com
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http://jenniferhudson.net/jennifer.htmlLove,
Abbe B., who will never touch your pipes. You have the gift. You deserve the academy award.
www.abbebuck.com
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Friday, February 16, 2007
Abbe Buck and HighViz Consulting Group
.
By Carrie Smoot, Washington Woman Magazine
Ask publicist Abbe Buck why she went into public relations, and, laughing, she gives a surprising answer. “All my life I’ve wanted to go into show business. I grew up in Chicago watching ‘The Ed Sullivan Show’ and singing in front of the TV.” She inherited her parents’ love for the music of Glenn Miller, Gene Krupa, Tommy Dorsey, Benny Goodman and others. Buck also admires Rosemary Clooney, Nelson Riddle and Johnny Mercer. “We need to keep this music alive,” she says. Fifteen years ago she recorded “Big Band Swing and Saloon Style: Songs from a Bygone Era,” available from Amazon.com.
Although arts advocacy, the entertainment industry and singing remain passions, Buck launched the Northern Virginia-based HighViz Consulting Group six years ago, a project company and full-service boutique public relations firm. The name reflects her belief that clients deserve high visibility. A news junkie, she embraces technology—including streaming media, webcasting, podcasting and wireless. Clients can use it, she says, to reach more people than print media alone, such as press releases and direct mail. HighViz uses case studies to coach organizations about communications strategy. She writes two PR blogs that instruct clients. She uses two cell phones but draws the line at a BlackBerry. “If I had one, I’d never stop. Finally, I have it right—it’s important to have daily family time and ‘Abbe time.’ I had a bad case of burnout—I was such a perfectionist that I ended up redoing things. You want to be available and accessible, [but] 24/7 is impossible.”
Family includes her husband, 16-year-old son and two dogs—a gray shepherd and a mixed breed. “My husband is a Republican and I’m a Democrat, she jokes. “Our gift to our son is differing viewpoints. Then he can decide his beliefs for himself.” Her son accompanied her to client meetings and conferences during summer break, continuing a family tradition. Buck’s father insisted she work in his car dealership in high school. “Do it, or I won’t help you through college,” he said. Buck recalls how he treated others with professionalism and respect, and how he got the same in return. “It was a great lesson in learning to deal with people.”
Buck specializes in nonprofits, small businesses and high tech and federal sectors. Her professional background includes McGraw-Hill publishing, Lotus-IBM and the federal government. She strongly believes in increasing employment for Native Americans on reservations. “I always felt drawn to Native American issues and culture,” she says. She recommends www.Indianz.com to learn more. “Customer service is one area where they can make a difference, and jobs can remain in the United States this way.
HighViz works with Native American HUBZones—“Historically Underutilized Business Zones” to help them position themselves, partner and compete in the federal marketplace.” Buck is also reaching out to disabled veterans interested in entrepreneurship. “I fell into federal employment by accident,” she says. “[It] is often seen as stodgy and buttoned-down. Once you get used to the system, it’s interesting. They think out of the box.”
Candee Wilson, new media director for EEI Communications in Alexandria, VA, agrees. “The federal government is easy to deal with in many respects,” she says. “Workers are knowledgeable and eager to expand their services.” Wilson worked with HighViz Consulting to increase their federal government outreach. “We were interested in improving overall business and sales, refining and targeting customers and discovering new business. The ways you can make a Web site work for you are amazing.” Wilson admires Buck’s creativity and talent for getting people to talk. “Abbe introduced herself and tossed out ideas. Everyone warmed to that and began contributing. Soon, the meeting was very lively, and we achieved good results.”
“PR is not just something companies should engage in when they’re in trouble,” Buck says. “Communication is an art and an ongoing process. Company leaders and staff have great ideas, but they often won’t do anything with them.”
HighViz has a ‘24-hour PR challenge’ for them: “Put your thoughts, plans and resources on paper in detail. In 24 hours, we’ll come up with a workable strategy.” Clients are captivated by Buck’s energy, warmth, humor and enthusiasm. “You’ve got to be fast to keep up with me,” she admits, describing herself with a chuckle as part Tasmanian Devil, like the cartoon character, and part whirling dervish. She drives a green Jaguar X-type and is fond of wearing black outfits from Land’s End or Nordstrom accented by colorful scarves, wraps and jewelry. Motivational speaker and customer service consultant David K. Aaker, president of Aaker & Associates http://www.davidkaaker.com/, is one of HighViz Consulting Group’s West Coast clients. He relies heavily on Buck’s firm to promote him widely in the eastern United States.
“What impresses me most about Abbe is that she’s very focused, driven, detail-oriented and thorough,” Aaker says, noting that she has five or six broad-based projects on her plate at once. “She listens, asking the right questions about what should be promoted and how to go about it, setting goals and demonstrating good follow-through. Sometimes, a strategy that wouldn’t work several months ago will work fine today. Flexibility is key, and she’s very open and receptive to change.”
Like so many others, Aaker responds to Buck’s outgoing personality. “She shares so much of herself with other people, and that makes people feel welcome, which makes communication a lot easier.” The Palm Springs, CA entrepreneur shares Buck’s passion for increasing talents and skills of Native American workers and business owners—many are his clients. “Yes, some are involved with the casino industry, but there’s so much more,” Aaker says. “On the reservation, many people work in hospitals, schools, offices, stores, service businesses and so on. It’s the same economic infrastructure you would see anywhere. We have barely scratched the surface of their potential.”
Through HighViz Consulting, companies and entrepreneurs will reach their potential.
HighVizPR on the web:
http://www.highvizpr.com
http://www.highvizconsulting.com
http://www.abbebuckpr.com
http://www.highvizpr.blogspot.com/
http://www.goodpublicitybadpublicity.blogspot.com/
http://www.abbebuck.com/
Carrie Smoot is a Northern Virginia freelance writer.
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By Carrie Smoot, Washington Woman Magazine
Ask publicist Abbe Buck why she went into public relations, and, laughing, she gives a surprising answer. “All my life I’ve wanted to go into show business. I grew up in Chicago watching ‘The Ed Sullivan Show’ and singing in front of the TV.” She inherited her parents’ love for the music of Glenn Miller, Gene Krupa, Tommy Dorsey, Benny Goodman and others. Buck also admires Rosemary Clooney, Nelson Riddle and Johnny Mercer. “We need to keep this music alive,” she says. Fifteen years ago she recorded “Big Band Swing and Saloon Style: Songs from a Bygone Era,” available from Amazon.com.
Although arts advocacy, the entertainment industry and singing remain passions, Buck launched the Northern Virginia-based HighViz Consulting Group six years ago, a project company and full-service boutique public relations firm. The name reflects her belief that clients deserve high visibility. A news junkie, she embraces technology—including streaming media, webcasting, podcasting and wireless. Clients can use it, she says, to reach more people than print media alone, such as press releases and direct mail. HighViz uses case studies to coach organizations about communications strategy. She writes two PR blogs that instruct clients. She uses two cell phones but draws the line at a BlackBerry. “If I had one, I’d never stop. Finally, I have it right—it’s important to have daily family time and ‘Abbe time.’ I had a bad case of burnout—I was such a perfectionist that I ended up redoing things. You want to be available and accessible, [but] 24/7 is impossible.”
Family includes her husband, 16-year-old son and two dogs—a gray shepherd and a mixed breed. “My husband is a Republican and I’m a Democrat, she jokes. “Our gift to our son is differing viewpoints. Then he can decide his beliefs for himself.” Her son accompanied her to client meetings and conferences during summer break, continuing a family tradition. Buck’s father insisted she work in his car dealership in high school. “Do it, or I won’t help you through college,” he said. Buck recalls how he treated others with professionalism and respect, and how he got the same in return. “It was a great lesson in learning to deal with people.”
Buck specializes in nonprofits, small businesses and high tech and federal sectors. Her professional background includes McGraw-Hill publishing, Lotus-IBM and the federal government. She strongly believes in increasing employment for Native Americans on reservations. “I always felt drawn to Native American issues and culture,” she says. She recommends www.Indianz.com to learn more. “Customer service is one area where they can make a difference, and jobs can remain in the United States this way.
HighViz works with Native American HUBZones—“Historically Underutilized Business Zones” to help them position themselves, partner and compete in the federal marketplace.” Buck is also reaching out to disabled veterans interested in entrepreneurship. “I fell into federal employment by accident,” she says. “[It] is often seen as stodgy and buttoned-down. Once you get used to the system, it’s interesting. They think out of the box.”
Candee Wilson, new media director for EEI Communications in Alexandria, VA, agrees. “The federal government is easy to deal with in many respects,” she says. “Workers are knowledgeable and eager to expand their services.” Wilson worked with HighViz Consulting to increase their federal government outreach. “We were interested in improving overall business and sales, refining and targeting customers and discovering new business. The ways you can make a Web site work for you are amazing.” Wilson admires Buck’s creativity and talent for getting people to talk. “Abbe introduced herself and tossed out ideas. Everyone warmed to that and began contributing. Soon, the meeting was very lively, and we achieved good results.”
“PR is not just something companies should engage in when they’re in trouble,” Buck says. “Communication is an art and an ongoing process. Company leaders and staff have great ideas, but they often won’t do anything with them.”
HighViz has a ‘24-hour PR challenge’ for them: “Put your thoughts, plans and resources on paper in detail. In 24 hours, we’ll come up with a workable strategy.” Clients are captivated by Buck’s energy, warmth, humor and enthusiasm. “You’ve got to be fast to keep up with me,” she admits, describing herself with a chuckle as part Tasmanian Devil, like the cartoon character, and part whirling dervish. She drives a green Jaguar X-type and is fond of wearing black outfits from Land’s End or Nordstrom accented by colorful scarves, wraps and jewelry. Motivational speaker and customer service consultant David K. Aaker, president of Aaker & Associates http://www.davidkaaker.com/, is one of HighViz Consulting Group’s West Coast clients. He relies heavily on Buck’s firm to promote him widely in the eastern United States.
“What impresses me most about Abbe is that she’s very focused, driven, detail-oriented and thorough,” Aaker says, noting that she has five or six broad-based projects on her plate at once. “She listens, asking the right questions about what should be promoted and how to go about it, setting goals and demonstrating good follow-through. Sometimes, a strategy that wouldn’t work several months ago will work fine today. Flexibility is key, and she’s very open and receptive to change.”
Like so many others, Aaker responds to Buck’s outgoing personality. “She shares so much of herself with other people, and that makes people feel welcome, which makes communication a lot easier.” The Palm Springs, CA entrepreneur shares Buck’s passion for increasing talents and skills of Native American workers and business owners—many are his clients. “Yes, some are involved with the casino industry, but there’s so much more,” Aaker says. “On the reservation, many people work in hospitals, schools, offices, stores, service businesses and so on. It’s the same economic infrastructure you would see anywhere. We have barely scratched the surface of their potential.”
Through HighViz Consulting, companies and entrepreneurs will reach their potential.
HighVizPR on the web:
http://www.highvizpr.com
http://www.highvizconsulting.com
http://www.abbebuckpr.com
http://www.highvizpr.blogspot.com/
http://www.goodpublicitybadpublicity.blogspot.com/
http://www.abbebuck.com/
Carrie Smoot is a Northern Virginia freelance writer.
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