I am a PR Rep and PAO. (SEE: (blogs): highvizpr,abbebuckpr, abbebuckpublicaffairs); Twitter). YES, politics + info-tainment are ruling the day; W/ micro-blogging speeding the process of plow and share ten-fold, I share PR POV right here, welcoming all Q & A. To find out more about my line, "GOOGLE" (of course!)/ get in touch. (Still) TOPICAL QUOTE: "We are living in an age of Publicity" -Will Rogers (1924) ~~(Some things just never change!) # # #

Tuesday, December 25, 2007

Abbe Buck goes to a party

(((( This was taken at the INPUT Fed Contractors let's get drunk and schmooz party last Dec 8th. I just love the McLean Hilton --let me move in the hotel! Please, please, please! But let me stay married and let them allow dogs. Thank you and amen.))))

I am the elderly lady in the middle.

What did you think this was, the (ETERNAL) wannabe Lobbyist's Reality Theater, or: would you pay to watch me drink coffee and channel "Hillary Rodham whom?"

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Sunday, December 23, 2007

"You and I have a rendevouz with destiny"---Ronald Reagan (1964)

(((( Okay, another advertisement for myself - just to see who you are dealing with.)))))


Above you will read a posting from the HighVizPR blog. It is about Mike Huckabee and Fred Thompson. There is more about Mike Huckabee and how we share an affliction/addiction to sugar and flour, Food Addiction as in AA, in my posting/links below.

Above please see how I look today (above). I am a smaller person with stronger views.

Perhaps in 2008 I'll be having my own 'rendevouz with destiny'?



Call Sarah/Ed about FT *campaign - see what H wants to do / make calls in Iowa?- call law firm RE: PR - blitz resume out and send to Edelman --Fleischmann -- Howard Fineman- time to get to work - thank you, Herb!--ab

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Saturday, May 12, 2007

I still owe PRESIDENTIAL CANDIDATE and Former Gov Mike Huckabee (R-AR) A great BIG HOOAH....10 months later


UPDATE: Here I am now, taken on April 14th in a hotel room in a Marriott near Washington, DC

Ten months ago, and a year before that, are right here:

I am now 140 lbs smaller, 52 lbs from the one of the last postings (no, I was at -115, wasn''t I?)

I have 36 more to go and then I intend to STAY THERE!
After all, Gov. Huckabee wrote a book about it. ((((Thanks, Mike - stay in the race!))))

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Sunday, May 06, 2007

ABC turns yellow-chicken-yellow- Brian Ross' BIG build-up goes poof according to INDEPENDENT


randall tobias....harlan ullman....come now, reporters, is that ALL you will release?

will Linda Carter play Ms.PAFFREY IN A ripped - to - the -shreds - from - the headlines if this storyline should be truncated and thrown up onto episode number #402 of L & O (law + order)????? --THAT IS, if the show comes back, because the show JUMPED many sharks.


I am going to read some blogs, and rent "The Happy Hooker" - now that was a movie!

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Monday, April 16, 2007

Fabuleux destin d'Amélie Poulain, Le (2001) redux as Abbe Buck moving forward, expecting the best




Ouch! I never woulda thunk it!


"If you see a fork in the road, take it." -- Yogi Berra

About "Amelie":


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Wednesday, February 21, 2007


Wednesday One-Liners Fire Their Publicist

Homeless man sitting on ground holding up peeled banana: ...

And now for my John Wayne Bobbit imitation... Aaauuuggghhh!

Alsome Thumbs up Thumbs down wtf?
Posted 2007-02-21 · -->Email · -->Quote · -->Link · -->Del.icio.us

Real Wednesday One-Liners Have Curves

Fat chick to fatter chick: You know, I just can't eat as much as I used to.

--Cold Stone Creamery, W 42nd St

Overheard by: Kilroy

link ~~~ link ~~~ link ~~~~ link ~~~~link

Friday, February 16, 2007

Abbe Buck and HighViz Consulting Group

By Carrie Smoot, Washington Woman Magazine

Ask publicist Abbe Buck why she went into public relations, and, laughing, she gives a surprising answer. “All my life I’ve wanted to go into show business. I grew up in Chicago watching ‘The Ed Sullivan Show’ and singing in front of the TV.” She inherited her parents’ love for the music of Glenn Miller, Gene Krupa, Tommy Dorsey, Benny Goodman and others. Buck also admires Rosemary Clooney, Nelson Riddle and Johnny Mercer. “We need to keep this music alive,” she says. Fifteen years ago she recorded “Big Band Swing and Saloon Style: Songs from a Bygone Era,” available from Amazon.com.

Although arts advocacy, the entertainment industry and singing remain passions, Buck launched the Northern Virginia-based HighViz Consulting Group six years ago, a project company and full-service boutique public relations firm. The name reflects her belief that clients deserve high visibility. A news junkie, she embraces technology—including streaming media, webcasting, podcasting and wireless. Clients can use it, she says, to reach more people than print media alone, such as press releases and direct mail. HighViz uses case studies to coach organizations about communications strategy. She writes two PR blogs that instruct clients. She uses two cell phones but draws the line at a BlackBerry. “If I had one, I’d never stop. Finally, I have it right—it’s important to have daily family time and ‘Abbe time.’ I had a bad case of burnout—I was such a perfectionist that I ended up redoing things. You want to be available and accessible, [but] 24/7 is impossible.”

Family includes her husband, 16-year-old son and two dogs—a gray shepherd and a mixed breed. “My husband is a Republican and I’m a Democrat, she jokes. “Our gift to our son is differing viewpoints. Then he can decide his beliefs for himself.” Her son accompanied her to client meetings and conferences during summer break, continuing a family tradition. Buck’s father insisted she work in his car dealership in high school. “Do it, or I won’t help you through college,” he said. Buck recalls how he treated others with professionalism and respect, and how he got the same in return. “It was a great lesson in learning to deal with people.”

Buck specializes in nonprofits, small businesses and high tech and federal sectors. Her professional background includes McGraw-Hill publishing, Lotus-IBM and the federal government. She strongly believes in increasing employment for Native Americans on reservations. “I always felt drawn to Native American issues and culture,” she says. She recommends www.Indianz.com to learn more. “Customer service is one area where they can make a difference, and jobs can remain in the United States this way.

HighViz works with Native American HUBZones—“Historically Underutilized Business Zones” to help them position themselves, partner and compete in the federal marketplace.” Buck is also reaching out to disabled veterans interested in entrepreneurship. “I fell into federal employment by accident,” she says. “[It] is often seen as stodgy and buttoned-down. Once you get used to the system, it’s interesting. They think out of the box.”

Candee Wilson, new media director for EEI Communications in Alexandria, VA, agrees. “The federal government is easy to deal with in many respects,” she says. “Workers are knowledgeable and eager to expand their services.” Wilson worked with HighViz Consulting to increase their federal government outreach. “We were interested in improving overall business and sales, refining and targeting customers and discovering new business. The ways you can make a Web site work for you are amazing.” Wilson admires Buck’s creativity and talent for getting people to talk. “Abbe introduced herself and tossed out ideas. Everyone warmed to that and began contributing. Soon, the meeting was very lively, and we achieved good results.”

“PR is not just something companies should engage in when they’re in trouble,” Buck says. “Communication is an art and an ongoing process. Company leaders and staff have great ideas, but they often won’t do anything with them.”

HighViz has a ‘24-hour PR challenge’ for them: “Put your thoughts, plans and resources on paper in detail. In 24 hours, we’ll come up with a workable strategy.” Clients are captivated by Buck’s energy, warmth, humor and enthusiasm. “You’ve got to be fast to keep up with me,” she admits, describing herself with a chuckle as part Tasmanian Devil, like the cartoon character, and part whirling dervish. She drives a green Jaguar X-type and is fond of wearing black outfits from Land’s End or Nordstrom accented by colorful scarves, wraps and jewelry. Motivational speaker and customer service consultant David K. Aaker, president of Aaker & Associates http://www.davidkaaker.com/, is one of HighViz Consulting Group’s West Coast clients. He relies heavily on Buck’s firm to promote him widely in the eastern United States.

“What impresses me most about Abbe is that she’s very focused, driven, detail-oriented and thorough,” Aaker says, noting that she has five or six broad-based projects on her plate at once. “She listens, asking the right questions about what should be promoted and how to go about it, setting goals and demonstrating good follow-through. Sometimes, a strategy that wouldn’t work several months ago will work fine today. Flexibility is key, and she’s very open and receptive to change.”

Like so many others, Aaker responds to Buck’s outgoing personality. “She shares so much of herself with other people, and that makes people feel welcome, which makes communication a lot easier.” The Palm Springs, CA entrepreneur shares Buck’s passion for increasing talents and skills of Native American workers and business owners—many are his clients. “Yes, some are involved with the casino industry, but there’s so much more,” Aaker says. “On the reservation, many people work in hospitals, schools, offices, stores, service businesses and so on. It’s the same economic infrastructure you would see anywhere. We have barely scratched the surface of their potential.”

Through HighViz Consulting, companies and entrepreneurs will reach their potential.

HighVizPR on the web:


Carrie Smoot is a Northern Virginia freelance writer.

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Monday, February 12, 2007

media*bistro is all i evah need!

The Morning Newsfeed: 02.12.07
Click here to receive mediabistro.com's Daily Newsfeed via email.
Libby Believes NBC News Could Clear Him (AP)Attorneys for I. Lewis "Scooter" Libby believe that NBC News holds a key to clearing him of perjury and obstruction charges in the CIA leak case. Libby, the former chief of staff to Vice President Dick Cheney, wants a federal judge to let his lawyers question Andrea Mitchell, NBC's foreign affairs correspondent, about when she learned that Valerie Plame worked for the CIA. NYT: Having Cheney testify in Libby's trial is a high risk proposition. LAT: The Libby trial has unearthed Washington's deeply cynical attitude toward Tim Russert and Meet the Press.
Observer Goes Tabloid (NYP)The most sweeping redesign in the New York Observer's 20-year history will hit newsstands Wednesday, transforming the salmon-colored broadsheet weekly into an extralong tabloid. The paper will keep its color but is going with a new logo, a different typeface and shorter stories. The front cover will contain no story text — only headlines, photo and a small version of its famous cartoon logo.
The Wizards of Buzz on Digg, Reddit and Their Ilk (WSJ)Social bookmarking sites, where Web surfers share their favorite links, are giving a few heavy users power to shape the online viewing habits of thousands. These "hidden influencers" have an outsize effect on ads, trends and the sites that get plucked from obscurity.
Web Auteur Takes the Leap From YouTube to Boob Tube (NYT)Over the past year David Lehre, 22, has been an Internet phenomenon, posting a series of highly popular videos on his Web site that have quickly...

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Sunday, February 11, 2007

CNN asked, "Is Anna Nicole Smith Still Dead?"

Oh,Yes, they did.
And You-HOO Tube will reverbbbbbbb-erate it for eternity - let the pundinity - putridity - stupiditity outdo itself -- Stupefyin' Jones! sAY, I Miss Li'l Abner* Cartoons right ABOUT Now! - SEE: http://www.liveleak.com/view?i=f391d03c0b

*Li'l and the late AL CAPP wuz a political southern polecat, too, I reckon!

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Saturday, February 10, 2007

HighVizPR + Promotion = the new journalism. Politics = Show Biz! News is entertainment?: LA Times: That Story on Page One begins and Ends with much Cleavage

HighVizPR + Promotion = the new journalism. Politics = Show Biz! News is entertainment?: LA Times: That Story on Page One begins and Ends with much Cleavage

Anna Nicole Smith has died, and has pushed the Iraq-manufactured WAR off the front-mobile pages!


---tv newser: anna nicole's death more popular than the war

---ask Clint Eastwood, he knows why -- because Neil Cavuto even made him lead-off and say so! Sheesh!


MORE HEADLINES from just the other day -- why, Zsa Zsa Gabor's 9th husband couldn't resist this!

--and we love our ZSA ZSA -- Paris Hilton's great AUNT KNEW IT ALL!

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Tuesday, January 30, 2007

Mike Huckabee is exploring Presdiential options


Can he win?

I certainly hope so.

The man has saved my life, and I make no secret of it on this blog. See my archives for June or google abbebuckpr + Mike Huckabee*

Mike, you have my support.

Abbe Buck, APR

*AbbeBuckPR -in the business of "High-Viz-Ability": -88 "HighViz ...AbbeBuckPR -in the business of "High-Viz-Ability". Thursday, June 22, 2006. -88 "HighViz P.R." for myself, or, I owe GOV Mike Huckabee (R-AK), a great BIG ...
abbebuckpr.blogspot.com/2006/06/88-highviz-pr-for-myself-or-i-owe-gov.html - 30k - Cached - Similar pages

AbbeBuckPR -in the business of "High-Viz-Ability"abbebuckpr.blogspot.com/2006/06/88-highviz-pr-for-myself-or-i-owe-gov.html - Mike Huckabee President 2008: June 2006 Abbe Buck, a Washington DC public ...
abbebuckpr.blogspot.com/ - 141k - Cached - Similar pages

HighVizPR + Promotion = the new journalism. Politics = Show Biz ...AbbeBuckPR -in the business of "High-Viz-Ability": -88 "HighViz PR" for myself, or, I owe GOV Mike Huckabee (R-AK), a great BIG HOOAH! ...
highvizpr.blogspot.com/2006/06/i-owe-gov-mike-huckabee-great-big.html - 23k - Supplemental Result - Cached - Similar pages
HighVizPR + Promotion = the new journalism. Politics = Show Biz ...

Mike Huckabee of Arkansas is leading the way among the dozens of governors gathered here Saturday for their annual meeting, with a zeal that comes from ...
highvizpr.blogspot.com/2006_02_01_archive.html - 160k - Supplemental Result - Cached - Similar pages

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Friday, January 26, 2007

Reputation Management & Damage Control: a primer that remains relevent


Reputation Management & Damage Control
by Abbe Buck, HighVizpr.com

Most people use the internet and the broadcast media in our daily lives. Whether we get our morning news on Yahoo! or not, millions of people watch news, entertainment and other programming 24/7. Many of these same people among us are participating in online public discussion groups and starting their own web logs. This has made the Internet the people's forum - everyone contributes and every opinion counts. It has lead to more of a poltical “vox populi” (Latin for “voice of the people”) than we have seen in decades. This is what the daily newspaper used to do. But now, the news - good or bad, rumor or fact - travels faster on the Internet than any other medium.

Here is a leading example of this trend, which seems here to stay: As you may have noted in politics, the internet has quelled Dan Rather’s career as CBS News anchor (with the Bush National Guard ‘letter’ that was certainly mis-reported. This was not brought to the forefront by national “network” news, or on cable news networks, or on talk radio, but by “bloggers” (web-loggers, who have developed their own private “VOICE OF THE PEOPLE” websites. If you can read e-mail you can receive their opinion in your in-box, and it can topple an entire news organization when many band together as a United Front. One of the best examples is on americablog.com - anything you read is posted there!

It could happen to you!

Now think of this: a single unhappy customer, misinformed consumer, or disgruntled employee can spark an online and offline reputation disaster for your company. Having a Public Relations firm planning ahead to avert a potential PR disaster for your company before they become "breaking news" is a market savvy approach.

Putting an organizational PR “Battle Plan” in place:

When damaging news, derogatory rumors, or misinformation “catch fire” on the Internet. We advise that you have a communications person on your management team who is well-versed in a range of verticals. It will be this person’s job #1 to find out where the negative mention started, and to be able to counter as a spokesperson any negative statement or written word that has been picked up by media or on the internet. This person must quickly and effectively find every negative mention of your company online and offline, and immediately strike back with a (counter) strategy to safeguard your company or organization.

Damage Control – What should we do?

When a PR crisis erupts, it is important to execute a timely response to derogatory or misleading information about your company. Working closely with top management and communication staff to disseminate the corporate messages, personnel should quickly present your side of the story and direct audiences to favorable sources of information - dampening the flames and exposing the biases of your detractors.

In addition, to an assembled rapid-response team a PR crisis management website that explained a company’s position to the public and presents all favorable evidence, argument, and media coverage is a must have. The address of this website should be distributed to concerned audiences online through news, search engines, and other channels. Your selected PR firm’s job is to make sure that the public also had the opportunity to hear your company's side of the story before negative sentiments can take hold. This can also done with broadcast reporters and talk-show hosts, who “glom” onto any negotiable sentiment because it becomes top news. To respond is a must!

Media contacts and online Monitoring

While marketers and communicators specialists are in contact with the top media outlets, broadcast and print, your PR firm should also has an Online Monitoring team sweeping the Internet constantly, looking for any and all mentions of your company or organization. Concerned management must stay informed about the perceptions of their brand and the opinions of their customers, employees, and professional analysts online and in print.

» Abbe Buck, Publicist, abbe@highviz.net

HighViz Consulting Group

T 1-800-380-2825
Description: A PR specialist in the fields of promotion

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Wednesday, January 24, 2007

How to Hire HighVizPR, Part 2

Hiring a PR Firm - more than an in-house marketer
Advertisement - What we're hearing from HighVizPR clients and associates:

"Getting your company noticed is becoming rapidly more difficult as consumers are increasingly saturated with brand information. A company such as HighViz, which takes an approach that considers marketing, communications, and public relations is an advantage. ---"Chris David, Founder Venture Street http://www.venturestreet.com/

"I have found
highvizpr.com to be the bridge between the demand for quality programs and speakers for companies and corporations by matching the supply of high impact speakers and trainers that HighVizPR can offer."---David K. Aaker, President Aaker and Associates http://www.davidkaaker.com/

"If [HighViz's]
Abbe Buck had lived in the fifteenth century, she would have been first to invent the printing press. Her imagination and creativity in approaching her work often translates to an elegant and deployable solution. It just translates into results!"---Charles Wade CMMi Deployment Manager BAE National Security Solutions

"The buck really stops at Abbe's. God broke the mold when he gave us the PR talent that is Abbe Buck. I hope that she never leaves the business because we all need help!"----Marvin Powell, Commissioner The Fairfax County Small Business Commission

Click here for more about "HighViz-Ability"Is PR the new journalism? Read HVPR's daily PR BLOGSHVPR Top Stories

Now, for the PR Topic: Hiring a PR Firm

Here is some information for future reference * - Bookmark this pageHiring a PR Firm - HighVizPR

How can a company or individual know if it needs to hire a public relations firm?There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.

If you aren't completely certain, after debating the pros and cons ask these questions:

Are we getting all the PR we deserve?
Is our competition getting more than their fair share of media coverage?
Would media coverage bring more business to the firm?
Do we have a PR strategy for continuous year round media coverage?
Do we need In House PR - if so, is our in-house "PR person or department" overburdened with "in-house" work like the company newsletter?

First of all, let's define a PR firm: Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media. Some who happen to do business development or act as majordomos, facilitating high-level introductons between corporations and organziations. This falls into the realm of marketing.A public relations firm or publicist will "pitch" the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage. I want you to place this in mind about YOUR ORGANZIATION. Is there something that is topical that you can speak about week after week that will continue to capture the ATTENTION of the media and the public?- such as "EAS promotes new health product, to enrich lives of thousands of current and future customers", as did "Martha Stewart released from Camp Cupcake." You see, it is all relative here.

Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns. While you may not hire in-house, you may want to at least farm out an idea weekly and PUBLISH it somewhere, at least on your website to tie into product launches and promotions.

Joe Nicassio, author of Guerrilla PR Brand Manager, goes into my point even more in depth.Joe says that whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors (questions):Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure? Do you have the internal staff and expertise to commit the internal resources to your public relations, marketing, advertising efforts?

If you have the internal staff, and they understand Guerrilla PR principles, then there may be no reason to hire an outside agency. Paradoxically, the busier you get, the easier it is to parlay, or "set aside" consistent, important PR activities. Don't get caught in that trap!"Public Relations is a craft that requires Passion," adds Nicassio. "You may need PR, and you may even have the people to conduct your public relations, marketing, advertising campaigns but that's not enough. To be truly effective, your PR campaigns must be conducted with Passionate Consistency."In my opinion, here is a list of reasons why it makes good business sense to hire a public relations firm to market your product or service:PR firms can get you TV and radio coverageA PR firm can get you interviewed on radio and TV.Every day thousands of interviews are conducted on TV and Radio stations across the North America and several hundred are with experts and authors. If your own in house PR person is not trying to get interviewed by the producers of those shows they won't find you because they simply don't have time to look for you amongst the many interesting people clamoring for their attention.PR firms have regular contact with national media outlets

PR firms are in regular contact journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs.When was the last time you talked to representatives from ABC's 20/20... Prime Time. CNN... People... Good Morning America... Newsweek... Publishers Weekly... Family Circle... Forbes... ABC Radio Network... Time Magazine... Dateline NBC... The View... Oprah's O magazine... Fortune Small Business... Cosmopolitan... Fox News... Good Housekeeping or Newsweek?Probably not lately. And your in-house PR person probably has not either. The reason? Your in-house person has not established the relationships with these media outlets. A PR firm with several clients can pitch one, two or three stories while talking to the same reporter or producer. An in house PR department does not have this synergy which leaves your firm out of the loop.PR firms have multiple resources such as an "experts subscription service" HighVizPR and other top PR firms belong to paid subscription services which provide dozens of leads everyday from media members looking for an expert to comment on a particular story. PR firms present you and your firm as an authority on a particular topic and request an interview. The media will, in nearly every case, mention your firm in the story as it establishes your credibility with the reader.

Your in-house person is not likely to know about this service or perhaps the several thousand dollars a year it costs to get the leads is not cost effective for a firm to buy this service. However a PR firm can spread this cost over several clients and glean the hundreds of daily queries looking for the one that may work for you.PR firms can provide media training.

Regardless of your experience most executives need media training. PR firms use media trainers to prep their clients. When you use a PR firm they have access to the best ones in the business. Why do you need one? Just watch the interview talk shows you can tell when an inexperienced executive is being interviewed. A good trainer will show you how to "plug" your company, product or service without sounding like an overbearing salesperson. The training helps you capitalize on every interview and maximize each opportunity to the fullest.A PR firm can get your press release to the top of the heap.

For your story to compete for attention in the "hard news" slot it must be compelling and people need to care about it. "On a tour of the Detroit News a couple of years ago," says Joe Nicassio. "I asked to be taken to the mailroom. There I saw 20 giant four-foot tall mailbags that come into the mailroom every day. All I could think of was how many thousands of press releases were in that pile, and how the odds of any one of them seeing the light of day were not good. If your press release is in that pile, you want your story to get to the top of the heap and a PR firm can improve your odds dramatically." Public relations professionals also have built up contacts in the media, who trust them for story ideas, and will know where to pitch a certain type of story.

As for ongoing fees most firms operate on a monthly retainer basis and a minimum time commitment ranging from a few months to a few years. The level of the fee depends upon the scope of the project. Will it take five people, one person? Is the firm interested in local, state, regional, national or international public relations? Is the firm public or private? If it's public there are more SEC required reports that need filling as well as other government regulations. All of this will affect the rate quoted.So it's best to determine what you want and then work with the firm that has a track record of accomplishments and media placement. Good PR is more than hot air; it requires continuous implementation of a well thought out strategy to get results.

The following checklist is suggested in part by Guerilla Marketing Brand Manager's Joe Nicassio to "size up" any public relations firm you are considering to hire:

Do you get along with the members of the firm? Hiring a PR agency is a collaboration that you can benefit from, month after month, year after year. Quality rapport is an essential ingredient.

Are they realistic, in terms of managing your expectations, or do they promise "pie in the sky"? It's one thing for a PR firm to promise results; it's another thing to promise "specific" results.

Maybe you'd like to get on Oprah Winfrey from the start...so would everyone else. But be prepared to take advantage of several secondary media opportunities before you get to the top tier. Several base hits can score you more runs than going for the grand slam every time.

Is the PR firm creative? Creative PR people will come up with more "angles" to test.

Do they understand how to pitch your story? A progressive PR firm will be effective AND efficient at telling your story -- yielding you more media coverage.

Do they listen to what you say? Let's face it...your PR needs are constantly evolving. Your PR firm should listen and respond to your unique, evolving needs.

Are they using a "hard sell" to get you to sign? A good PR firm is a busy PR firm. They don't need to sell you. Their track record will allow you to decide based on the evidence.

Do they have local, regional, national media contacts? When you go to a great PR firm, they have cultivated several strategic media relationships, over many years of time.

Do they have the contacts to place your story in front of the appropriate media?Did they outline a campaign game plan for you? You can predict the effectiveness of a PR firm by the soundness of their overall strategic approach.

Have you seen samples of their work? Track record comes in the form of Quality of exposure, in addition to the Quantity of exposure.

Do you feel that they will carry out your PR campaign with consistent Passion?Do you should feel comfortable with the fee and the contract? Getting good PR is a process. It requires well thought out plans, implemented with passion, and a focus on results in the form of getting your story told to the world.

So, whether you conduct your public relations efforts from within or whether you hire an outside PR firm, if media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix.

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HighViz Consulting Group
Abbe Buck, Principal Consultant, Publicist
Strategic Communications and Public Relations
(703) 753-4100 - 1-800-380-2825
Take our HighViz PR - PROMO CHALLENGE!Just 24 hours to conceptwww.highvizpr.com

PR Portfolio on PR WEB: http://www.prweb.com/firm/prf2741.htm*
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Thursday, January 18, 2007

How to Hire HighVizPR - Part 1

HighViz’s step by step guide, or how Marketing + Promotion
= solid PR

1. A publicist gets press coverage (in all types of media) for their clients. Many times an Information Officer or a Business Development Manager may perform many of the same duties as publicists, only they respond passively to inquiries about promotion (they seek corporate function, or sales may be the bottom line). At HighViz, we believe that a true publicist actively seeks an interested audience in almost any venue (from a trade publication to the internet), and is, in effect, selling the image, the “brand” through marketing to the media.

2. The publicist is often the middleman between the high-profile personality or an entrepreneur with a new service or product, and members of the media. The HighViz Publicist usually wants their clients to receive positive acclaim, but many publicists surveyed by our own marketers have noted the old adage that “the only bad publicity is no publicity.” As politicians and captains of industry require a little more specific ‘spin’ on their press-they want to be seen as forward-looking and confident, we have found that a smaller or mid-range company is seeking more permanent exposure in the very same fashion as they continue to grow.

3. Publicists also perform damage control, attempting to counteract any undesirable press coverage the client receives. This position as “last line of defense” is what distinguishes the adequate publicist from the extraordinary one. Good publicists can turn scandal into opportunity and create valuable name-recognition for their clients. At HighViz, we have found that in an uncertain society (the faster things move, the more facts must be checked!) “Relationship Management” is damage control, as we strive to either defend a client, or position them in the most favorable light possible.

4. Publicists don’t only work for the famous. Our clients at HighViz might include a little-known person or industry and we create reasons for them to receive press coverage. In a case where a company desiring publicity is hampered by its “esoteric nature or technical jargon”, such as with an attorney speaking of corporate governance or Information Technology pertaining to a top Government Intelligence agency must be explained, the publicist must translate its positions into easily understandable language without losing its intended message or appeal.

5. THE DAILY GRIND (or a typical day at HighViz Consulting Group): A major part of HighViz’s publicist’s day is spent writing press releases, creating press packets, launching websites and web simulcasts, which have photos and information about the publicized person or company. Publicists spend a lot of time on the phone. As we put in long hours, we actually thrive under hectic conditions, as we must adhere to strict deadlines which coincide with publicity events, as we work with a magazine for the launch of a type of business practice or a new product in comparison to the release of a movie or the publishing of a book. It is HighViz’s Job #1 -- to ensure that we will get the appropriate information to all media (from newspaper to web simulcast) in time for the event they are generating publicity for, such as a record release or automotive sale, or a top-flight seminar. HighViz is always available for comment (even when that comment is “no comment” at all!) In this, we always remain friends with the media, no matter how demanding the desires of both clients and the reporters on whom they depend (and trust us, we love this stuff!)

So do you wonder, at the end of the day, do we go to the hottest parties in town, the ones for our clients at a movie premiere or a seminar, or at the National Press Club, The Omni Shoreham, the Mark Hopkins? (---we do attend, if you ask us to!).

Here is what we do at HighViz…..

Ø Public relations, marketing, and event planning are also conducive to our full-service infrastructure for our clients.

Ø “HighViz is a project company” Public relations, sales, promotion of a new brand, launch marketing, and event planning are also conducive to our full-service infrastructure for our clients.

Ø We firmly believe that an event planner creates events to generate interest in whatever the publicist is promoting.

Ø We also have our marketers study the community to determine how the client is perceived and how its members feel his image could be improved on an ongoing basis.

Ø Advertisers and writers often create the materials used by publicists, to which HighViz is asked to incorporate in much of our marketing, promoting and “publicizing”. As we work in this milieu, we also can determine where and how frequently the company should advertise As Booking agents are responsible for procuring venues for publicity and anticipating the effect the events will have on the client’s image, HighViz will also follow along these lines. . For instance, we believe that our customer may have to weigh the exposure that comes from being a keynote speaker at an association’s convention or corporate event to being a guest on a major talk show, holding their own against the potential friendliness or the hostility of the host!

So, talk to us….so we can talk for you! We’re at 1-800-380-2825

HighViz is a project company:
1600 Tysons Blvd., #1600, McLean, VA 22102

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Wednesday, January 17, 2007

The boss and the tao of existing in a day job - a personal haiku

i took a brief respite from HIGHVIZPR and advertisement for myself
i decided to work for a small "beltway bandit" in the underbrush of northern, va

and then
i met mr. boss, my c o.o.

he needed things done to take the firm to the next level ASAP

Suddenly i did things that could not be done before for this little corp.
Good. but is the norm for me.

then I had a surprise
all at once felt every bit my age,
then at once i am (this) 33 year old highly paid secretary,

like miss marmelstein you know,
who graduated from cc n -y,

and then i find i am just
like a giggly 15 year old back in high school.
it's been a long time since i have been 15.
like a clumsy colt at the starting gate seeking approval
i simply do not need anymore
or do i?

just like with my with my HVPR clients, i was needed!
even though i was just an 'employee',
i liked it!

would i do pr?

would i be a biz dev gal?
a facilitator to federal agencies (i cannot divulge the work,
but diverse it was and is)

but my days are numbered...

you see, i can only go so far, and then i have to move it forward -
it will be time to go
a gig is a gig'and this is not my gig

about this mr boss fellow--

is this regular joe the c .o. o. cool as in joe cool?
oh, no never in a million years.
but there is a quality about him, a rumpled lawyer look and sound,
and a stubborness that is intriguing.
to challenge it/ him would be futile.

even if i influence decisions for this company''s good,
the direction taken may not be the road i want to keep travelling.
it is a 'day job'.
someday for certain i'll want my old life back.

((( if i knew mr. c.o.o.

in another life i would throw back
the vodkas with abandon,
i surely would )))
maybe i have a little schoolgirl crush on the working dynamic,
but to be a secretary forever is not what my calling is

Charles Grodin, where for art thou now?